London Fashion Week Begins!

Somerset House hosting LFW

Somerset House became the centre of the fashion world this morning for the first day of London Fashion week! We were there bright and early battling our way through the throngs of bloggers to see the Zoe Jordan Show. Pre-show the catwalk was awash with photographers with the zeal of paparazzi as they fought to get pictures of Zoe Jordan’s ever increasing celebrity fans. Dionne Bromfield, Holly Valance and Poppy Delevigne to name but a few, were all on the front row.

Zoe Jordan Show

The show played to Jordan’s strengths, with new fabric combinations and exciting style juxtapositions, a ribbed tank top over a silk skirt, a knitted jumper under a leather dress, dressing down the dressed up to create her effortlessly cool aesthetic. Minimalism was prevalent throughout the collection with simple unfussy silhouettes and blocks of colour; slate greys accented by fuchsia and orange in the turn of a cuff, flare of a skirt or heel of a shoe.

Styles we bough for the ANNA A/W 13 collection

These pieces are made to slip into your wardrobe and stand the test of time. They are key pieces that work with what you’ve already got, our picks for the ANNA A/W 13 collection from Zoe Jordan reflect this outlook. A pink silk tee, worn on the catwalk with matching pink trousers, would look just as good with your favourite skinny jeans. A grey ribbed tank top, worn on the catwalk with a silk skirt, would look great teamed with your leather trousers from last season. Look out for the collection set to hit our stores in late July. Click here to shop the Zoe Jordan S/S collection.

Binky, Lucy and Victoria from Made in Chelsea

The cast of Made in Chelsea were out in force for a day of filming at LFW. We thought Victoria Baker-Haber looked effortlessly chic in her cute trouser suit ensemble, combining a cropped jacket with a high waisted, wide legged pinstripe trouser.